Ep. 186 features Marek Suchar, Co-founder and Managing Director at Oddin.gg, a leading B2B provider of end-to-end esports betting solutions for global bookmakers.

Hear him discuss:

• His journey from nearly a decade in finance at Citibank to co-founding one of the industry’s fastest-growing esports betting platforms


• How an early pivot from B2C to B2B set Oddin.gg on the path to success


• Why esports audiences are fundamentally different, and how authenticity and community are key to engaging them


• The challenges of building a live in-play esports betting product, from latency to constantly evolving game metas


• How Oddin.gg differentiates itself with a one-stop-shop offering, including data feeds, odds models, risk management, simulators, and marketing support


• Why Oddin acquired a marketing agency to help partners connect with esports fans through influencers, teams, and content


• The company’s focus on profitability, M&A opportunities, and building a larger tech-driven group beyond esports betting


• What Marek sees as the next wave of growth for esports betting and why consolidation is accelerating across the sector


• Lessons learned transitioning from startup survival to scale-up leadership and the importance of process and structure as the team grows past 300 people

Catch the video version of this episode here.

Learn more 👇

➡️ Oddin.gg website

➡️ Marek Suchar on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

---

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.