Ep. 176 features Reid Rooney from Betsperts Group, which acquires and builds brands with loyal, engaged communities in fantasy sports, golf, and sports betting.

Hear him discuss:

• How Betsperts began by exploring crypto, cannabis, and sports betting before ultimately focusing on sports betting


• Applying a Stanley Black & Decker “multi-brand” mindset to execute a roll-up strategy in sports media


• How he was able to partner up with Matthew Berry and Paige Spiranac


• Mapping out a portfolio that includes 4for4, Dynasty League Football, Bleacher Nation, and Fantasy National


• Why a strong, engaged community is the non-negotiable of any acquisition target


• Avoiding quick changes after an acquisition to protect brand loyalty and customer retention


• Structuring deals with flexible mixes of cash, equity, and earnouts to align incentives


• Raising over eight figures in capital from top U.S. and international investors


• Managing founder burnout, embracing therapy, and making time to celebrate wins


• Short- and long-term growth ambitions, including positioning for iGaming in the U.S.

Catch the video version of this episode here.

Learn more 👇

➡️ Betsperts website 

➡️ Reid Rooney on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.