If a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy, and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you!

In this episode of The Commerce Marketer Podcast, I sit down with millennial marketing expert Jeff Fromm. Jeff is the president of FutureCast and founder of both MillennialMarketing.com and the youth trends marketing conference Share.Like.Buy, he’s a Partner at Barkley and he’s authored three books on millennials. This guy knows millennials, and today, he gives us the real dirt on what they’re are all about.

In this episode, we discuss:
• The No. 1 missed opportunity for retailers when it comes to millennials.
• Why loyalty programs often fail and what you should do to secure millennial loyalty.
• How marketing to millennials is like running a marathon.

For more information on Barkley, contact Jeff or visit them online:
Jfromm@BarkleyUS.com | http://www.MillennialMarketing.com | www.Barkleyus.com |
On Twitter @BarkleyUS | @JeffFromm | @MillennialMktg

We welcome your feedback and invite you to share any topics you’d like to hear more about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing

About this Podcast:
Senior Commerce Marketing Analyst Greg Zakowicz speaks with professionals across the retail industry about ecommerce trends, strategies and what lies ahead for commerce marketers and retailers. And in true Bronto fashion, they’ll have a little fun as well. Check back here or at blog.bronto.com for the latest episodes, and be sure to let us know what topics you’d like to hear about.