If you’re in business, it’s pretty likely you’re reading the market – and it’s giving you all kinds of information. So how do you what’s worth listening to and what’s worth ditching? Whether you’re brand new to business or you’ve been around for a decade, glean insights as OoA founders Leah and Rebecca share their personal stories about finding smarter ways to listen to market feedback.

Topics Discussed in this Episode:

• How to listen to the constant stream of market feedback without losing your focus (or ending up with a business you really hate).


• Why the most conscious way of reading the market lies in the opportunities you choose.


• Why sheer motivation alone isn’t enough to propel the business you’re building for the long haul.


• Actionable steps you can take to read the market smarter.

Are you reading the market wrong? Listen for smarter tips.
Click To Tweet

Takeaways from this Episode:

• Just because the market wants it, doesn’t mean you’re obligated to offer it.


• Are you thrilled about the work you do, or does it make you cringe inside? Asking these questions may be a luxury when money is tight and you need a pay check, but they’re a great way to guide your business towards who you truly want to be working with.


• Give some of the product or the service away for free in order to lower the pressure about how much you have to deliver. Volunteer opportunities are a great (and low pressure) way for testing out the work.


• There is no right or wrong here. The important thing is to couple what you want to do and who you want to do it for with what the market values and what the market wants to pay.

Resources Discussed in this Episode:

Personality Hacker

Branding & Marketing 101 Events

The post Episode 10: Be Smart When Listening to the Market appeared first on Office of Awesome.