Is your marketing all fun and no substance? Being recognizable is about more than goofy commercials and funny slogans. In today’s episode of The Working Brand podcast, OoA founders Leah and Rebecca share why the most effective campaigns work to educate as well as entertain.

TOPICS DISCUSSED IN THIS EPISODE:

• Why smart marketing campaigns are as educational as they are entertaining.


• What it means to be an instantly recognizable brand.


• Why getting recognized for the right reasons is very attached to your business strategy.

Is your #marketing all fun and no substance? #brandstory
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TAKEAWAYS FROM THIS EPISODE:

• Adding a little fun to your marketing campaign? Always to take it back your brand’s business strategy. Only when you have a strategy on both the business and marketing sides can you create incredible campaigns that generate market awareness and getting attention for all the right reasons.


• If you want to create relevancy in your brand, know your target market—where they’ve been and where they are today.


• Growing your business? Look at your sales, products and services to figure out where you want to move the pendulum.

RESOURCES DISCUSSED IN THIS EPISODE:

Farmers Insurance Campaigns

GEICO Insurance Campaigns

The post Episode 17: Being Recognizable for the Right Thing appeared first on Office of Awesome.