Data in your business can be used for good, or it can be used to pad the truth. Oftentimes, marketing is used just for art, and that’s where people get into trouble–because you don’t have data that shows you’ve done the work. In this episode, OoA co-founders Leah and Rebecca talk about why we use data and what makes it so important.

TOPICS DISCUSSED IN THIS EPISODE:

• What makes marketing part art and part science.


• Why you should never inflate or massage your business data.


• Why data and marketing isn’t about convincing people—it’s about showing them the facts.

Are you creating an honest narrative with your business data?
Click To Tweet

TAKEAWAYS FROM THIS EPISODE:

• It’s not just okay to be honest—you HAVE to be honest.


• If your competition can look at your data and poke holes in it, you’re basically setting yourself up.


• Whenever you can back up any statement with a piece of data that says something is accurate and real, your message becomes much stronger.


• Start tracking your own internal statistics now, and no matter what, make sure they are always real.

RESOURCES DISCUSSED IN THIS EPISODE:

Volkswagen Emissions Scandal

Zack David

The post Episode 15: How to Use Data in Marketing appeared first on Office of Awesome.