Just how well do you know your target market? Take a step back and look at your marketing. If your brand conversations are steering your strategies in the wrong direction, it’s time to change the conversation. In today’s episode, OoA founders Leah and Rebecca talk about how you can actually create better conversations through branding.

TOPICS DISCUSSED IN THIS EPISODE:

• What it means to have brand conversations and how they drive your most effective marketing strategies.


• Why talking to customers and trying to get them to buy stuff is not a good conversation.


• How to use interesting conversation starters to get consumers to take notice of your brand.

Marketing is just one big conversation that starts with branding.
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TAKEAWAYS FROM THIS EPISODE:

• Stop having the same conversation over and over with your audience (because in today’s over-saturated world of content marketing, they’ve probably heard it all before).


• Branding conversations focus on who we are as a company, what we stand for, why we do what we do, how we do what we do, and so on.


• Consumers who truly want to listen to you will also want to make your brand a part of their existence.


• Brands do really well when they know their target markets (and their competition), then focus their conversations around their audience.

RESOURCES DISCUSSED IN THIS EPISODE:

Calm app

Vidstitch

Heaven & El

Sweet Earth Natural Foods

Kashi

The post Episode 14: Building and Creating Conversations through Branding appeared first on Office of Awesome.