Have you ever launched something, only for it to be a complete dud? It happens all the time with brands, websites, services, products, courses…you name it. If you’re thinking about the next iteration of your brand, OoA founders Leah and Rebecca break down what you need to know to avoid repeat heartbreak in your business.

TOPICS DISCUSSED IN THIS EPISODE:

• Why your website should be a tool for your brand, not just for your business.


• How revolutionary marketing can help you create a cohesive brand in a way that feels totally natural when you’re juggling multiple businesses.


• When to search for a new tool for your business (because not just any tool will fix your marketing).

#Marketing woes? Look at your #branding.
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TAKEAWAYS FROM THIS EPISODE:

• No matter what happens, if ever you feel let down, remember that starting a business is an element of fearlessness and you owned it.


• An entirely new visual identity or online tool or what have you isn’t going to fix your marketing.


• The end game in your brand cycle is really identifying the “what” before you put the time, energy and work into the visual stuff, because that’s all it is. It’s just stuff.


• Choosing the best tools for your business should leave you feeling in control of the conversation. If you feel like you’re being pushed into using something (for whatever reason), it’s just not the right time to pursue it.

RESOURCES DISCUSSED IN THIS EPISODE:

Out of Milk

Amazon Fresh

Brand Breakthrough

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