Having a business plan in play is ideal, but another business essential that many of us overlook is brand architecture. It helps inform everything in your business, from your company story to your marketing. In this episode, OoA founders Leah and Rebecca share how establishing your brand architecture now means you can finally spend less time and money on marketing strategies that just won’t work for your unique business.

TOPICS DISCUSSED IN THIS EPISODE:

• How having a brand architecture in place helps pave the way to doing truly good work.


• Why thinking a few years ahead about your company mission will help you create an awesome brand vision and story now.


• Why the spray-and-pray approach to marketing isn’t working for your business.

Want to spend fewer marketing dollars? Start with your branding.
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TAKEAWAYS FROM THIS EPISODE:

• Branding is about more than your company story. Invite people along in the journey and get them as excited about your brand as you are.


• Brand guidelines will your business stay efficient – and they’re a great approach for even the tightest of marketing budgets.


• When your target market, mission and vision are aligned, you end up with a language that ties it all together (a.k.a., the beginnings of your brand architecture).


• Want more effective marketing? Get to know your target markets and who you’re really speaking to before launching any campaign.

RESOURCES DISCUSSED IN THIS EPISODE:

Silicon Valley (HBO)

Zack David

Shadow Mouse:

The Generic Story Ad:

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