Episode 156: How to handle leadership objections about demand gen & ABM with Andrei & Vladimir
Update: 2025-03-11
Description
In this episode of Fullfunnel Live, we talked about how to handle leadership objections about demand gen & ABM.
๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐โ๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
โข The root reasons behind sales and leadership pushback for demand gen and ABM
โข How to address the most common objections: the data and proof points you need to collect โข How to prepare internal business cases to get a buy-in
๐ก As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.
๐ Donโt forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐โ๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
โข The root reasons behind sales and leadership pushback for demand gen and ABM
โข How to address the most common objections: the data and proof points you need to collect โข How to prepare internal business cases to get a buy-in
๐ก As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.
๐ Donโt forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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