Episode 162: Role of Sales in ABM
Update: 2025-05-05
Description
In this episode of Fullfunnel Live, we discussed with sales leader the role of sales in ABM.
Listen to learn:
• The role of AEs and SDRs in the ABM program
• The most successful account-based sales playbooks: key activities and metrics
• How sales should collaborate with marketing in ABM
💡 As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.
📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Listen to learn:
• The role of AEs and SDRs in the ABM program
• The most successful account-based sales playbooks: key activities and metrics
• How sales should collaborate with marketing in ABM
💡 As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.
📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Comments
In Channel
![Episode 165: ABM Program to Engage and Land Enterprise Sales Opportunities [Live Case Study]](https://s3.castbox.fm/23/3f/5a/7226c24172d1864d8b710bc03a245bb5e4_scaled_v1_400.jpg "Episode 165: ABM Program to Engage and Land Enterprise Sales Opportunities [Live Case Study]")
![Episode 163: ABM to professional associations [Live Case Study]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3209df4bdcb763536d3427d0ae6457cc.jpg "Episode 163: ABM to professional associations [Live Case Study]")
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
