Episode 168: Audit ABM with Andrei & Vladimir
Update: 2025-11-10
Description
In this episode of Full-Funnel Live, Vlad and Andrei provide a definitive guide to ABM evaluation. They'll equip you with the frameworks and metrics you need to diagnose your program's health, identify hidden weaknesses, and demonstrate clear, tangible value to your leadership.
Join us to learn:
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Join us to learn:
- How to evaluate if you’re running ABM program according to best practices
- How to evaluate gaps in the ABM program that lead to poor performance
- Evaluating ABM efficiency with leading and lagging indicators, and pipeline metrics
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Comments
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![Episode 165: ABM Program to Engage and Land Enterprise Sales Opportunities [Live Case Study]](https://s3.castbox.fm/23/3f/5a/7226c24172d1864d8b710bc03a245bb5e4_scaled_v1_400.jpg "Episode 165: ABM Program to Engage and Land Enterprise Sales Opportunities [Live Case Study]")
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