Episode 170: Balance and planning always-on and strategic marketing programs with Ashley Lewin
Update: 2025-11-25
Description
Vlad and Andrei were joined by special guest Ashley Lewin to break down a practical framework for building a marketing plan that drives consistent results and launches award-winning campaigns.
Tune in to learn:
• How to leverage GTM Focus Cycles in marketing planning?
• How do you balance and plan always-on and strategic programs?
• How do you budget and forecast them?
• How do you distribute tasks across your small marketing team?
• How do you involve sales in any of these programs?
• How do you measure the efficiency of long-term marketing programs and report on them?
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Ashley on Linkedin: https://www.linkedin.com/in/ashleylewin/
Tune in to learn:
• How to leverage GTM Focus Cycles in marketing planning?
• How do you balance and plan always-on and strategic programs?
• How do you budget and forecast them?
• How do you distribute tasks across your small marketing team?
• How do you involve sales in any of these programs?
• How do you measure the efficiency of long-term marketing programs and report on them?
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Ashley on Linkedin: https://www.linkedin.com/in/ashleylewin/
Comments
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