Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross
Update: 2025-02-07
Description
In the new episode of Fullfunnel Live we'll share a live, step-by-step case study on mastering account-based content marketing with insights and actionable strategies.
We invited our client, Ellen Kaross, a Global Marketing & Communications Manager at Certn to share:
- How to support account based marketing strategy with content
- How to create account specific content and support sales reps
- How to combine brand content strategy and account based content
RESOURCES:
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Ellen Kaross on Linkedin: https://www.linkedin.com/in/ellenkaross/recent-activity/all/
We invited our client, Ellen Kaross, a Global Marketing & Communications Manager at Certn to share:
- How to support account based marketing strategy with content
- How to create account specific content and support sales reps
- How to combine brand content strategy and account based content
RESOURCES:
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Ellen Kaross on Linkedin: https://www.linkedin.com/in/ellenkaross/recent-activity/all/
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