Episode 160: Role of Sales in Demand Gen with Andrei & Vladimir
Update: 2025-04-21
Description
In this episode of Full-Funnel Live, Vlad and Andrei break down how sales can stop blaming marketing for a lack of awareness and inbound pipeline, and take an active role.
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
• Why modern sales teams actively participate in demand generation (and what that looks like in practice)
• How sales can create awareness among target accounts
• Allbound demand capture playbooks • Concrete examples of non-sales touches that actually drive conversations
💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
• Why modern sales teams actively participate in demand generation (and what that looks like in practice)
• How sales can create awareness among target accounts
• Allbound demand capture playbooks • Concrete examples of non-sales touches that actually drive conversations
💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Comments
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