Episode 166: Sales in ABM: The good, the bad and the ugly with Andrei & Vladimir & Elric Legloire
Update: 2025-10-27
Description
In this episode of Full-Funnel Live, Vlad and Andrei are joined by special guest Elric Legloire to pull back the curtain on the sales team's critical role in Account-Based Marketing. We're moving beyond theory to tackle the real-world execution of ABM—the successes, the pitfalls, and the messy details that make or break a program.
Tune in to learn:
- The role and responsibilities of sales team in ABM
- Account prioritization - what companies to select for 1:1 ABM
- Account planning - how to holistically engage the buying committee
- How to leverage business dinners to engage target accounts
RESOURCES:
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Elric on Linkedin: https://www.linkedin.com/in/elriclegloire/
Tune in to learn:
- The role and responsibilities of sales team in ABM
- Account prioritization - what companies to select for 1:1 ABM
- Account planning - how to holistically engage the buying committee
- How to leverage business dinners to engage target accounts
RESOURCES:
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Elric on Linkedin: https://www.linkedin.com/in/elriclegloire/
Comments
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