Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby
Update: 2025-07-03
Description
Struggling with misalignment between your marketing and sales teams? You’re not alone. Many organizations face friction when these critical teams operate in silos—leading to missed opportunities, wasted resources, and slower growth.
In this webinar, we uncovered actionable strategies to bridge the gap between marketing and sales, ensuring seamless collaboration and revenue growth.
🔍 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
✅ Why Are We Misaligned? – The root causes of disconnect between marketing and sales. ✅ What Does Sales Really Want? – How marketing can better support sales priorities.
✅ Balancing Brand Building & Sales Activation – Driving long-term growth and short-term revenue.
✅ Operationalizing the Partnership – Practical steps to align processes, KPIs, and goals.
✅ Sales Compensation & Incentives – Structuring rewards to benefit both teams.
💬 Got questions or insights? Drop them in the comments—we’d love to hear from you!
👍 Enjoyed this webinar? Like, subscribe, and hit the bell (🔔) to stay updated on future events!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Mason on Linkedin: https://www.linkedin.com/in/masoncosby/
In this webinar, we uncovered actionable strategies to bridge the gap between marketing and sales, ensuring seamless collaboration and revenue growth.
🔍 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
✅ Why Are We Misaligned? – The root causes of disconnect between marketing and sales. ✅ What Does Sales Really Want? – How marketing can better support sales priorities.
✅ Balancing Brand Building & Sales Activation – Driving long-term growth and short-term revenue.
✅ Operationalizing the Partnership – Practical steps to align processes, KPIs, and goals.
✅ Sales Compensation & Incentives – Structuring rewards to benefit both teams.
💬 Got questions or insights? Drop them in the comments—we’d love to hear from you!
👍 Enjoyed this webinar? Like, subscribe, and hit the bell (🔔) to stay updated on future events!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Mason on Linkedin: https://www.linkedin.com/in/masoncosby/
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