In this episode, Susanne sits down with Dr. Swathi Varanasi, one of Citruslabs’ Principal Investigators, for a candid conversation about what it really takes to conduct a successful clinical study in the health and wellness space. From debunking the myth of “100% results” to explaining why a one-size-fits-all approach simply doesn’t work, they share valuable insights on how to design meaningful research. Get ready for an eye-opening look into the challenges, misconceptions, and best practices that can guide brands toward more transparent, scientifically sound research! 

What’s covered in this episode:

• Common misconceptions about “100% results,” and why realistic data boosts consumer trust.

• Key factors that influence outcomes, from participant criteria to validated methods.

• Navigating FDA and FTC guidelines for ethical, compliant claims.

• How to present clinical data transparently, and still market effectively.

• Tips for setting up your first study without overwhelming your goals.

• Actionable advice on balancing ambitious claims with genuine, data-driven insights.

Tune in to learn how a thoughtful, honest approach to research can give your brand the credibility it deserves!

About Citruslabs

Citruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs.

Get in Touch

To learn more about Citruslabs visit us at citruslabs.com

Follow Citruslabs on social media:

LinkedIn: https://www.linkedin.com/company/citruslabs

Instagram: https://www.instagram.com/citruslabs_

Facebook: https://www.facebook.com/citruslabstechnology

Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! 

You can also send us your feedback and questions. Email us at hello@citruslabs.com.