In this episode of Empathy at the Table, I had the pleasure of sitting down with someone I deeply admire—Abasiama Idaresit—a pioneering tech entrepreneur and investor shaping the future of Africa’s digital economy.

We spoke not just about deals and startups, but about something deeper: what it truly takes to negotiate and build in Africa’s fast-moving tech space.

From understanding cultural context to staying grounded in values, Abbas brought a level of honesty and clarity that I think every leader needs to hear.We covered everything from his early journey founding Wild Fusion, to navigating investor relationships, to the inner transformation required to lead with empathy, not ego.

This conversation is rich with insights on how to scale not just a business, but your mindset.

✅ Key Takeaways:

Why negotiation in Africa is relational first, transactional second

How Abbas balances commercial success with community impact

The emotional discipline needed to lead through complexityLessons from bridging global capital with local culture

Why self-awareness is the real competitive edge for founders

If you care about building in Africa, investing with empathy, or becoming a more grounded leader, this episode is for you. Abbas doesn't just share strategy—he shares soul.

You’ll leave with practical tools and deeper clarity about what it takes to thrive where stakes are high and relationships are everything.

You can connect with Abasiama Idaresit on LinkedIn

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