Experience Matters: How to Create Memorable Moments - TSI19.12
Update: 2024-12-19
Description
As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression?
Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!)
In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by:
- Recognizing the intersection between storytelling and experience design
- Captivating and engaging trade show attendees (like a boy with a hummingbird)
- Starting with the desired reaction and work backwards
- Shaping the experience by mapping it out
- Understanding the importance of micro-experiences
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