The Challenge of Using Salespeople as Booth Staff - TSI20.6
Update: 2025-06-25
Description
Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation around.
Unfortunately, this is a common problem because the very things that make a sales person great at what they do can often create a challenge in the trade show environment.
Here are specific steps you can take to overcome this situation.
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