Fresh Perspectives on Trade Show ROI & Impact - TSI20.5
Update: 2025-05-29
Description
Everybody says trade shows are all about the ROI …
Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department.
So I invited my friend Rich Vallaster to join me for a candid conversation that puts ROI in context for both exhibitors and show organizers. Listen in as we break down what needs to change in both metrics and mindset:
- Why it’s so important to measure ROI (before someone else does it for you!)
- What show organizers can do to help exhibitors get better results
- How shows can add value for exhibitors
- What some shows are doing to blur the line between education & the show floor
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