Stop Dazzling. Start Connecting. - TSI20.12
Update: 2025-12-18
Description
“Create an immersive experience.”
You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast.
But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees away instead of drawing them in.
What if immersion was about something much simpler … and far more powerful?
Let’s flip the script on this and uncover the key to creating genuine connection.
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