Friends from Israeli Tech Speak out on the Conflict and Media
Description
This is a special episode covering the situation in Israel, recorded one month after the terrible attack.
It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment?
We invited guests who work on the ground in the Israeli tech community, a Fusion PR partner and a client:
- Yotam Gutman: cyber marketing and business development consultant
- Shai Alani, VP marketing, Aporia
It was an intense, wide ranging and sometimes emotional discussion that sought answers to these questions:
- Impact on lives, families and the tech community
- How to best respond and communicate
- What should the message be to employees, customers, investors and the world?
- Thoughts on the US reaction
Also, Shai Alani spoke about an effort organized by Israeli marketing executives to bring stories to the media and counter anti-Israel narratives. If you want to find out more, and help, please contact Shai on LinkedIn.
Thanks, Shai and Yotam! Stay safe and strong.
United States
