Episode 17: How AI and ChatGPT are Transforming PR
Update: 2023-04-03
Description
Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases. Host Bob Geller moderated the session which, included
- Frank Strong, CEO of Sword & the Script Media
- Zach Cutler, Co-Founder, CEO & Chairman at Propel
- Tressa Robbins, Vice President of Customer Onboarding, Burrelles
We covered these points and others:
- PR tech vendor landscape, adoption of AI
- AI to generate & analyze content, monitor media, and hone and target pitches
- Challenges
- Will AI take your job away?
- Avoiding quality pitfalls, ensuring responsible usage
- Where are we going with AI in PR?
- Current and emerging use cases
Thanks for tuning in! And thank you, panel, for sharing your insights with PR, Done & Doner.
For more information or to suggest guests or topics, please email bob.geller@fusionpr.com
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