DiscoverPR: Done & DonerNeal Schaffer on Setting the Social Media Agenda, 2025
Neal Schaffer on Setting the Social Media Agenda, 2025

Neal Schaffer on Setting the Social Media Agenda, 2025

Update: 2025-02-10
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In this episode, digital marketing consultant Neal Schaffer joined the podcast to discuss setting the social media agenda for 2025.

We talked about his new book, Digital Threads , and the importance of taking a digital-first approach in marketing. The conversation covered these points and others:

  • Putting the SES (search, email and social media) cornerstones in place.
  • Advice for PR teams
  • The most critical piece of advice for social media success.
  • Should you stay or should you go now? (The incursion of politics into social media - which networks to leave behind and which to join or double down on?)


Neal, I have truly enjoyed our collaboration over the years. Thanks for joining the podcast and sharing your insights.

Everyone, please check out his sitehttps://nealschaffer.com/to learn about Neal's services and books.

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Neal Schaffer on Setting the Social Media Agenda, 2025

Neal Schaffer on Setting the Social Media Agenda, 2025

Bob Geller