Putting Agentic and GenAI to work in PR & marketing
Description
The podcast is PR, Done & Doner, but it was the Nic and Vic show when we welcomed Nic Silver and Vikram Ekambaram to discuss the emerging world of AI agents and GenAI in PR and marketing.
Both have built businesses and expertise applying the technology to areas like content, social media posting, demand generation, lead qualification, GTM and other use cases.
It was a wide ranging conversation that should be of interest to PR & marketing teams who want to get a better grasp on AI and how it can help meet their goals.
We covered these topics and others:
- Favored tools for agents, GenAI, orchestration
- Content acceleration and GTM solutions
- Coping with rapid AI change; and resulting org. change
- How to achieve success with the tech
- What's next in AI
Thanks, Nic and Vik for joing the podcast and sharing your expertise. Here is their info if you'd like to reach out to the guests:
Nic Silver
https://digitalalchemy.social/ (newsletter)
https://www.nicsilver.com/ (website)
Vikram Ekambaram
Contact info - vikram@vyceralsolutions.com
LinkedIn - https://www.linkedin.com/in/vekambar
United States
