Taking PR to the Next Level with AI: Expert Panel Chimes In

Update: 2025-12-15

Description

In this episode, we invited four experts on to discuss how to use AI and take it to the next level in PR - that means in generating results, not just streamlining work.

The panel included the following guests:

Participants:

Elena Davidson, CEO Liberty Communications
Emily Fang, VP Greenough Communications
Katie Passarello, Director, The Pitch Club; Cofounder, Pitchwell
Milos Eric, Co-founder, GM at OysterLink

They brought a range of experiences, everyone was eager to share and compare notes; there was great chemistry - we agreed more often than not. Here are some of the topics we explored:

The importance of the human touch vs. overreliance on AI
The tension between avoiding AI for wanton content generation and using it to improve pitches and results.
Katie, Milos and Emily shared proprietary tech their firms have developed; with Pitchwell, Katie and her team have launched a commercial offering that uses AI to boost results with podcasts and other media.
Favored GenAI and agentic platforms
Ways to improve targeting and "road test" messages
Sought answers to questions like: can AI help you guess what a journalist will respond to; and what PR content helps boost "share of model"?
Several shared quantifiable results they achieved

Thanks, all, for joining and sharing your insight!