Author Ben Guttmann on Designing Simple and Impactful Messages
Update: 2024-11-12
Description
We invited Ben Guttmann, author of Simply Put, on the podcast. It's a book about how to intentionally design simple, clear and effective messages.
Ironically, getting simple is not necessarily easy. His book is a great guide, with practical, actionable tips, anectodes, and research behind the ideas.
In 30 minutes, Ben took us on a tour of the challenges, benefits and cornerstones of designing messages that can rise above the noise and hit home. We covered these topics and others:
- The disconnect between message senders and receivers
- Cornerstones of simple messages
- Putting the ideas into practice
- The importance of the 1000 most common words
- How AI and other tools can help
You can connect with Ben and download the first chapter of Simply Put for free at BenGuttmann.com. Also check out the Resources page for a tool that can help you write more simply.
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