SUPPORT THE PODCAST to keep it alive

https://www.patreon.com/c/MobileDJMaster

Summary

In this episode of the Mobile DJ Mastery podcast, host 2FOUR7 welcomes Scott Dewing, a seasoned DJ, to discuss his journey into the DJing world, the transition from mobile to club DJing, and the importance of beat matching. Scott shares insights on building a unique DJ setup, the challenges of managing equipment, and strategies for securing bookings. The conversation emphasises the significance of diversifying income streams and the evolving landscape of the DJ industry. In this conversation, Scott Dewing shares his insights on branding, advertising, and the DJ industry. He emphasises the importance of creating a strong brand identity and understanding the return on investment (ROI) from advertising platforms. Scott discusses the challenges of navigating the competitive DJ market and the significance of innovative marketing strategies. He also highlights the value of collaboration among DJs and the need for unique experiences to attract clients. Finally, Scott provides practical advice on rebuilding a DJ business from scratch, focusing on quality equipment and effective networking.

CHECK OUT SCOTT DEWING ON INSTAGRAM

https://www.instagram.com/djscottdewing/

Takeaways

• Scott Dewing started DJing, influenced by his uncle, a mobile DJ.


• He transitioned from mobile DJing to club DJing at 18.


• Beat matching was a skill he learned later in his career.


• Scott emphasises the importance of understanding the business side of DJing.


• He created a unique DJ booth but struggled to manage it.


• Networking with other DJs helped him grow his career.


• Instagram and venue recommendations are key sources of bookings.


• Diversifying income streams is crucial for DJ success.


• Scott believes in creating unique setups to stand out.


• The DJ industry is evolving, and adaptability is essential. Branding is everything you put out into the world.


• Evaluate your advertising platforms for effectiveness.


• Understanding ROI is crucial for business growth.


• It's easier to attract clients when you position yourself uniquely.


• Collaboration among DJs can lead to mutual growth.


• Innovative marketing strategies can set you apart.


• Creating unique experiences enhances your brand's appeal.


• Investing in quality equipment is essential for reliability.


• Building a following quickly can be achieved through social media.


• Networking with other DJs can open new opportunities.

Chapters

02:31 Transitioning to Club DJing

05:32 Learning the Business of DJing

17:33 The DJ Booth Experience

18:08 The Evolution of DJ Equipment

36:13 Evaluating Advertising Platforms

42:00 Investing in Value: The DJ's Perspective

52:42 Starting Over: A DJ's Roadmap to Success

01:09:35 MDM_END_SEQ_AE002.mp4

MY SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/