Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Chris Rodgers (Founder & CEO, CSP Agency) to unpack the shift from classic SEO to GEO—Generative (Answer) Engine Optimization. Instead of chasing keywords, Chris shows why revenue now flows from human-first strategy: deeply understanding your audience, mapping problem→solution fit, and building bottom-of-funnel pages that LLMs (and people!) trust.

What You’ll Learn:

• What GEO (Generative/Answer Engine Optimization) is and how it differs from traditional SEO

• How to pivot from keyword-first to human-first strategies grounded in ICPs and personas

• A practical content matrix: industries × applications × products × use cases → conversion pages

• Bottom-of-funnel focus: crafting pages that directly answer high-intent, LLM-style prompts

• Tooling realities: Semrush, Lumar, Screaming Frog + OpenAI/Gemini workflows, and early GEO tools

• Where llm.txt fits today (and where your time is better spent right now)
  

Featured Guest:

Chris Rodgers — Founder & CEO, CSP Agency. With 25+ years of experience, Chris leads human-first SEO/GEO programs that connect strategy to measurable growth.

Episode Highlights:

• Back to fundamentals: know the human, then build the content and site structure to serve them

• Beyond keywords: use keywords as signals, not the foundation

• Build for intent: create explicit, bottom-funnel pages that match individualized prompts

• Earned vs. owned: start with owned conversion assets before scaling your earned footprint

• Tools with judgment: leverage Semrush, Lumar, Screaming Frog + API/embeddings, but avoid overpaying for early GEO tools that offer only directional data
  

Connect and Explore More:

Host – Emanuel Rose

Website: https://emanuelrose.com/

Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guest – Chris Rodgers (CSP Agency)

LinkedIn: https://www.linkedin.com/in/seo-dub/

Website (from episode): https://csp.agency/

Further Reading or Resources:

Companion Blog Post: https://emanuelrose.com/embracing-human-first-marketing-amidst-the-surge-of-ai-innovation/ Host Website: https://emanuelrose.com/

Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you’re transitioning from SEO to GEO, subscribe, like, and comment with the bottom-of-funnel page you’ll build first—or the persona/use case you want help mapping. Share this with a teammate who owns demand gen. 🌟

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