DiscoverGo-to-market MavericksG2’s Mitch Osborne on demystifying software purchases
G2’s Mitch Osborne on demystifying software purchases

G2’s Mitch Osborne on demystifying software purchases

Update: 2025-03-06
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In this edition of GTM mavericks, we welcomed Mitch Osborne, Global Director of Business Systems & RevOps at G2.

Mitch shared his thoughts on demystifying software purchases and a whole lot more.
We explored why:
- Stack integration is table stakes
- Internal usage metrics are a must-have
- RevOps wants to be wooed, too Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/

Follow Mitch on LinkedIn here: https://www.linkedin.com/in/mitch-osborne-56830a44/

Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
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G2’s Mitch Osborne on demystifying software purchases

G2’s Mitch Osborne on demystifying software purchases

Common Room