Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS
Update: 2025-02-20
Description
In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo.
Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more.
We explored why:
- You should create an emotional connection offline and on
- It pays to put a face on your product
- Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow Molly on LinkedIn here: https://www.linkedin.com/in/vorwerck/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more.
We explored why:
- You should create an emotional connection offline and on
- It pays to put a face on your product
- Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow Molly on LinkedIn here: https://www.linkedin.com/in/vorwerck/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
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