High Impact Discovery with Scott Colfer (Herd Consulting)
Description
Today Andrew talks with Scott Colfer, Director of Product at Herd Consulting.
The critical phase of product discovery is often overlooked or undervalued, with lots of preconceptions and assumptions made.
But as we find out from Scott this is where the magic really happens and where the most value can be found to find the first, best opportunity.
Watch out too for what Scott describes as the bankruptcy test - the ultimate opportunity you MUST uncover.
02:29 Important Areas in Discovery
04:43 Growth Opportunities
07:55 Effective Discovery
11:11 Being The Negotiator
15:42 Defining Success in Discovery
20:16 The Bankruptcy Test
21:39 Key Takeaways
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