Selling Enterprise SaaS - From Yorkshire to the World with Achille Traore
Description
In this episode Andrew talks to Achille Traore, Founder of White Label Loyalty, the out of the box loyalty engine for lasting customer relationships.
Ach established his first tech business, top screen media, in 2009 and then founded White Label Loyalty in 2015.
We talk about selling your SaaS product on an enterprise scale and the key elements enabling them to do this.
A must listen on getting the basics right before you even think about trying to win an enterprise client.
00:00 Introduction to White Label Loyalty
06:01 Transitioning to Enterprise Scale
09:17 Key Criteria to be Enterprise Ready
10:48 Different Sales Life-Cycles
11:56 Navigating the Sales Cycle
13:28 Testimonials
14:38 Key Takeaways
15:57 Horizontal Not Vertical SaaS
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