Product Design & Legacy Change with Saumya Bhatt (InPost)
Description
In this episode of byProduct live Andrew is joined by Saumya Bhatt.
Saumya is Global Product Design Team Manager at InPost, the global logistics company offering courier and parcel lockers. InPost has grown phenomenally over the last few years and their lockers are everywhere!
Previous to InPost Saumya was Product Design Manager at Wayfair, the global furniture ecommerce company and started her earlier career at Sunguard in the financial services sector.
We talk to Saumya about legacy change from a design perspective which is a journey Saumya is on with InPost.
00:00 Introduction to Saumya Bhatt and InPost
02:11 The Role of Product Design in Logistics
04:59 Navigating Design Perspectives and Stakeholder Alignment
08:12 Design Team Decision Vs Business Perspective
10:20 Understanding User Needs Beyond Personal Experience
13:43 Building a Design Team in a Traditional Business
17:10 Changing Perceptions of Design's Value
19:19 Establishing Trust and Measuring Design Value
21:20 Key Takeaways
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