The Value of Product Marketing with Rory Woodbridge (Pleo, ex-Google, YouTube)
Description
Rory Woodbridge is a product marketing expert. His early career was formed at Google and YouTube, and his last in house role was with hypergrowth FinTech Pleo.
Rory now works on a freelance basis providing his product marketing expertise to different companies.
Rory has a great substack - check it out https://productmarketer.substack.com/
We discuss the value product marketing brings and how it is best utilised in product orgs.
01:00 Overview of Product Marketing and its Responsibilities
04:40 Building Trust and Relationships in Product Marketing
06:23 The Timing of Hiring the First Product Marketer
09:01 Key Questions for Product Marketing
10:38 The Importance of a Balanced Partnership
12:21 Conclusion and Key Takeaways
byProduct is the community group for leaders in SaaS and Product.
"A likeminded community sharing knowledge and understanding, product by product"
If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.
United States
