Modernising a Legacy Industry with a Product-first Approach - Krystle Kocik (PEXA)
Description
This episode of byProduct Live is with Krystle Kocik.
Krystle is the Chief Product & Experience Officer for PEXA in the UK. PEXA are a global technology business in the home buying space.
Krystle and her team are accountable for delivering a property completions platform that will transform the mortgage/re-mortgage space.
Krystle has already delivered the product in Australia where they now own a 90% market share
We discuss the challenges of modernising a truly old-school/legacy industry - the mortgage/re-mortgage market and how Krystle and her team approached this.
01:27 The Need for Modernisation in the Property Industry
04:14 Comparing Transaction Times: UK vs Australia
05:36 Challenges in Product Development for the Property Sector
09:01 Strategies for Overcoming Resistance to Change
12:38 Cultural Similarities and Differences in Property Markets
14:04 Key Takeaways for Transforming a Resistant Market
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