How This Introvert Used YouTube to Build a $17M Real Estate Business
Description
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From zero closings and a family intervention to 17,000 YouTube subscribers and heading toward $20M in annual volume: Michael McCall reveals how ditching scripts, embracing honesty, and building a personal brand transformed him from an introverted engineer into San Antonio's go-to relocation expert, without ever cold calling again.
We cover:
(00:00 ) Intro
(01:18 ) 17K Subscribers Generated $17M in Volume
(03:47 ) Engineering Degree to Sales: I Hated Public Speaking
(04:36 ) People Started Asking If I'd Work With Them
(10:51 ) Why "Don't Move Here" Videos Outperform
(18:59 ) My Dad Showed Up For an Intervention
(23:56 ) The $1.2M Buyer Who Refused Anyone Else
(26:30 ) Feeding Deals to My Team Agent
(29:39 ) 50-60 Leads Per Month From YouTube
(31:21 ) First Year: First Deal at 6 Months
(36:19 ) First Hire: Editor for $300-400/Month
(38:04 ) Ads
(41:31 ) Showing Agent Model: They Show, I Negotiate
(46:04 ) If It's Less Than $140/Hour, Outsource It
(1:00:26 ) Google Sheets: The Only System You Need
(1:06:48 ) Ads
(1:12:48 ) 600 Loom Videos Saved 40-60 Hours
(1:18:07 ) Newsletter as Underrated Lead Magnet
(1:23:19 ) My Parents Thought I Was Crazy
(1:26:32 ) 3 Months With Zero Closings
(1:29:13 ) I Lost 50+ Deals From Laziness
(1:34:05 ) Goal: 100 Deals Next Year
(1:38:58 ) 80% YouTube, 20% Sphere Lead Breakdown
(1:41:18 ) Claude Created 18-Page Roadmap to 100 Deals
(1:45:42 ) Leading by Example Means More Than Words
Resources:
Michael’s links:
Website: https://www.lifeinsanantoniotexas.com/
Instagram: https://www.instagram.com/lifeinsatx/
Michael’s Instagram: https://www.instagram.com/michaelmccallrealtor/
YouTube: https://www.youtube.com/@LifeinSATX
My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon
A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.
- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.
If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.
DISCLAIMER:
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.
Your results may vary. Copyright © Knwn Local 2025
We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.