In this episode of Winning in Professional Services, we explore the hot topic of whether it's worth hiring or outsourcing to a marketing agency. We discuss the possible biases as insiders in the industry and share honest insights on the pros and cons of working with agencies. We cover scenarios when it makes sense to hire an agency, the benefits you can expect, and the limitations you should be aware of. We also provide practical tips for ensuring a successful partnership, from setting clear goals to doing thorough due diligence. Join us for a dynamic conversation aimed at helping you make the best decision for your professional services firm.

Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/

Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/

⏱️ Timestamps:
00:00 Introduction to the Hosts and Topic
00:49 Matteo's Experience in Marketing Agencies
03:17 Scott's Perspective as a Fractional CMO
04:02 When to Hire a Marketing Agency
08:04 Benefits of Hiring a Marketing Agency
12:37 Limitations of Marketing Agencies
23:13 Considerations for Professional Services Firms
33:49 Tips for Hiring a Marketing Agency
43:13 Conclusion and Call to Action