The ROI of Business Networking (WiPS #20)
Description
In this episode of the Winning in Professional Services podcast, the focus is the ROI of networking for professional firms. The discussion highlights networking as a crucial activity for growth and the difficulties quantifying its value. We address common misconceptions about short-term ROI and emphasize the importance of building long-term relationships.
Key topics include the benefits of face-to-face meetings, accessing hidden opportunities, providing advice, and the importance of building genuine connections.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
00:00 Introduction
00:10 The importance of networking ROI
01:12 Misconceptions about networking ROI
01:51 Building relationships through networking
04:23 The real value of networking
09:46 Accessing hidden opportunities
14:06 Giving and getting advice
18:03 Networking vs. other marketing strategies
20:28 Effective networking tips
30:28 Choosing the right events
37:01 Conclusion and final thoughts
United States
