Start with Strategy (WiPS #04)
Description
In this episode of the Winning in Professional Services podcast, we discuss the importance of having a well-defined marketing strategy.
We discuss common misconceptions, why many companies skip the strategy phase, and the key benefits of a solid marketing strategy, including proactive planning, targeting the right audience, and effective budget allocation.
Join us to discover how a good strategy can transform your business operations and client relations.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
00:00 Introduction
00:22 The Importance of Marketing Strategy
03:00 Common Misconceptions About Strategy08:13 The Value of Internal Buy-In
20:11 Breaking Down Strategy into Achievable Goals
26:42 Navigating Uncontrollable Challenges29:50 Deep Understanding of Clients
34:36 Identifying Bad Fit Clients43:50 Developing a Strategy
49:19 Taking Action and Continuous Improvement
51:55 Final Thoughts
United States
