In this episode of Winning in Professional Services, we discuss whether professional service firms should display pricing on their websites. We explore the benefits of price transparency, common objections, and practical ways to present pricing information. From building trust with prospects to qualifying leads more effectively, we share insights on why showing prices can be a competitive advantage. We also provide tactical advice on different approaches to displaying pricing, from calculators to scenario-based examples.

Connect on LinkedIn:Scott Pressimone: https://www.linkedin.com/in/scottalanpress/Matteo Trovato: https://www.linkedin.com/in/matteotrovato/Winning In Professional Services: https://wipspod.com/Growth Connect: https://growthconnect.io/RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
0:00 - Introduction
2:58 - Common objections to showing prices
5:02 - The problem with price ranges
6:54 - Value-based pricing vs transparency
10:56 - Benefits of showing prices
18:17 - Practical ways to display pricing
21:42 - Using case studies and ROI examples
24:29 - Positioning your pricing in the market
25:58 - Creating pricing scenarios
27:35 - Final thoughts and recommendations

Join us for an insightful discussion aimed at helping professional service firms make informed decisions about their pricing transparency strategy.