Lead Generation vs. Demand Generation for Professional Service Firms (WiPS #16)
Description
In this episode of the Winning in Professional Services podcast, we discuss the differences between lead generation campaigns and brand marketing campaigns. As we explore the benefits and drawbacks of each approach, we also consider the implications for professional service companies offering high value services and the importance of a balanced strategy.
Join us for a conversation filled with practical tips for executing smart outbound efforts, leveraging content to build credibility, and maintaining a sustainable marketing approach to guarantee long-term business success.
⏱️ Timestamps
00:00 Introduction
00:10 Short term vs long term marketing approaches
00:28 Challenges of quick results in marketing
01:52 Scott on marketing strategies
04:06 Lead generation tactics
06:18 Brand marketing and demand creation
09:07 Combining lead generation with brand marketing
18:32 Smart outbound strategies
28:56 Matteo on outbound approaches
37:57 Conclusion
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