How to Install a Growth Ritual in Your Agency
Update: 2025-09-17
Description
Every agency owner says they want growth. Few actually ritualize it.
In this episode, Michael Jans pulls back the curtain on the simple but powerful “Growth Ritual” that keeps agencies on track month after month.
You’ll discover:
- Why your P&L is a lagging indicator—and what you should track instead.
- The Rule of 50 (and why it’s the ticket into premium valuation lanes).
- How to use the Four Tributaries of Income (referrals, retention, revenue per customer, and new customers).
- The ACOR framework—Attract, Convert, Optimize, Retain—and how to use it as a monthly diagnostic.
- The cultural ritual Michael used as CEO to hardwire growth into his team.
Plus: insider announcements, free strategic tools, and the launch of Michael’s new short-form podcast: The Insura-Preneur News Brief.
👉 If you’re serious about growth and valuation, you’ll want this in your calendar.
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