How to Manage Your Brand on the Dead Internet
Description
The internet isn’t dead—it’s haunted. This week, Gini Dietrich explores the “dead internet” theory and why bots now outnumber humans online, which changes how we plan, measure, and defend our brands.
You’ll learn how to replace vanity metrics with human signals, ship proof-of-work content (original data, named experts, receipts), add provenance to your media, and rewire your PESO Model for verified attention.
Highlights:
Why dashboards glow while revenue stalls—and how to fix it
Owned as your fortress: proof stack, schema, provenance
Earned relationships that reduce uncertainty (and get the call)
Shared in smaller rooms that create real conversation
Paid that buys attention you can verify, not impressions you can’t
If you want to keep building trust and visibility in a ghosted web, this episode is your new playbook.
United States
