Why Comms Pros Are the New Visibility Engineers
Description
Your job title hasn’t changed. But your responsibilities have.
In today’s episode of the Spin Sucks podcast, Gini Dietrich breaks down what it means to be a Visibility Engineer—and why communications pros are now at the center of AI-driven brand discovery.
You’ll learn:
Why 95% of AI citations come from non-paid sources (and how to get yours included)
How to translate traditional comms skills into strategic AI visibility
What new KPIs matter—like citation velocity, AI brand summaries, and misinformation risk
How to use the PESO Model to engineer visibility across search, summaries, and smart assistants
Plus, we’ll share a “day in the life” of a visibility engineer and give you a tactical roadmap to start applying this thinking inside your own org.
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