The Case for a Marketing Operating System
Update: 2025-10-07
Description
In today’s episode, we put you in the boardroom and show exactly why the current stack can’t answer the ROI question—then we install an operating system.
What you’ll learn:
• The ~$500B blind spot: marketing without an OS
• How a PESO Model© OS creates clarity, efficiency, and revenue attribution
• The cost of waiting (and what early adopters are seeing)
• A Boardroom Checklist you can use this quarter
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