How to Measure Brand Awareness, Trust, and Reputation
Update: 2025-11-04
Description
In a collapsed-funnel world, “action-oriented” isn’t a button—it’s a byproduct of trust. Today, Gini Dietrich digs into how reputation becomes rank (and revenue), the metrics that prove it, and a simple PESO Model© sequence to lower your cost to convert.
Share this episode with a friend, exec, or client who’s stuck debating brand vs. performance.
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