What do you get when you combine a Coldplay concert, a viral Kiss Cam moment, a silent startup, and Gwyneth Paltrow?

A crisis communications case study for the ages.

In this episode of the Spin Sucks Podcast, Gini Dietrich breaks down the real-time brand meltdown sparked by a now-infamous Kiss Cam and what every comms pro can learn from it. 

You'll learn why timing is everything, how to prevent an awkward moment from becoming a full-blown scandal, and what to do when your CEO trends on TikTok.

We’ll cover:

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  How to build a proactive crisis plan (before it’s too late)

  
  


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  What to do in the first hour of a PR firestorm

  
  


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  Why silence is no longer strategicHow to keep a moment from spiraling into a movement (or how to prevent an issue from becoming a crisis)

  
  

Whether you’re crisis-tested or just crisis-curious, this episode will help you stay ready, stay fast, and stay in control of your narrative.

Listen in—before your brand becomes the next internet punchline.

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